Help Promote National Public Health Week

NPHW is a great opportunity to raise awareness about your organization and public health! Promote your events, share tools and resources from APHA, highlight your organization or get to know others who are committed to public health. APHA makes it easy to build your communications strategy for NPHW.

Promote through social media

Social media is the easiest way to join in the conversation and get others excited about NPHW. Not on social media yet? Check out the recorded Social Media 101 and Social Media 201 training videos and get your accounts ready now. 

Whether you’re planning to participate in or host an event, online or offline, you can enhance your engagement with NPHW by using Facebook, Twitter, Instagram and more.

On Twitter:

  • Follow @NPHW across all your organizational and staff accounts!
  • Actively favorite and retweet tweets posted by @NPHW.
  • Use the official NPHW hashtag, #NPHW, in your tweets so you tweets show up when someone searches for more about NPHW!
  • Like and engage with people who post about your NPHW event or your organization!
  • Spend time in the lead-up to NPHW — as well each day during NPHW — engaging with other people and groups using #NPHW.
  • Tweet multiple times leading up to NPHW to build anticipation, and tweet 2-4 times daily during NPHW (or more!).

On Facebook:

  • Post to Facebook 1-3 times per day during NPHW — Facebook's algorithm favors pages and profiles that are more active.
  • Be sure to keep an eye on social media! Engage in a two-way conversation on ALL platforms by liking, commenting, sharing, retweeting and addressing any comments or questions that people make on Twitter and Facebook.
  • Use the Facebook Event Page to organize your event, invite people and post reminders and updates.
  • Boost posts promoting your event for $25-$50 on Facebook, which can help target audiences you want to participate.

On photo-sharing platforms like Instagram:

  • Share photos with your supporters and other public health groups.
  • Use Instagram to capture compelling moments during NPHW and be sure to engage with other people using the #NPHW tag on Instagram by liking and commenting on their posts.

Sample tweets
(Tailor these to your organization or event and expand for use on Facebook, Instagram and LinkedIn)

NPHW 2021 Theme

Join @PublicHealth and [YOUR ORG HANDLE HERE] April 5-11 as we spotlight how public health is “Building Bridges to Better Health” for our communities and our nation. #NPHW

Working together, we can build healthier communities and the healthiest nation. Join [YOUR ORG HANDLE HERE] @PublicHealth for “Building Bridges to Better Health” on April 5-11. #NPHW

National Public Health Week 2021 is “Building Bridges to Better Health” and needs your help to get there. Join [YOUR ORG HANDLE HERE] and @PublicHealth online April 5-11. #NPHW

NPHW 2021 Daily Themes

Monday: Rebuilding

Rebuilding after the #COVID19 pandemic means having the vision to create a better, more inclusive, more just world through public health. #NPHW

Tuesday: Advancing Racial Equity

Advancing racial equity involves dismantling policies and practices that uphold racism and support inequities. We must make racial equity central to health equity. #NPHW #RacismOrHealth

Wednesday: Strengthening Community

Strengthening community improves #PublicHealth in the places where we live, work, play, and learn. Let’s work toward clean, well-designed, connected communities for all. #NPHW

Thursday: Galvanizing Climate Justice

Galvanizing climate justice to address social inequities and improve our health must be part of ongoing efforts to prepare for and respond to climate change. #NPHW #ClimateChangesHealth

Friday: Constructing COVID-19 Resilience

Building #COVID19 resilience is key to moving forward. Urge Congress to invest in #PublicHealth, promote sound public health practices and take action based on science. #NPHW

Saturday: Uplifting Mental Health and Wellness

#COVID19 and racism have been the dual epidemics harming mental health in our country. Uplift mental health and wellness as key parts of public health. Learn more: #NPHW

Sunday: Elevating the Essential and Health Workforce

Elevating the essential and health workforce is crucial to public health. Worker protections equal better health outcomes. Frontline workers deserve adequate pay, supplies and support. Learn more: #NPHW

Promote with email newsletter or blog post

Want to send an email about National Public Health Week to your constituents, members or followers? You can build on the language below, or trim it down to include in a newsletter or turn into a blog post.


Dear XX,

National Public Health WEek is coming up fast, and we want you to join us! [Insert organization] will be recognizing the work of public health and taking part in the week by [insert your plans for NPHW].

Here are some other ways to get involved in NPHW:

  • Sign up for the Keep It Moving Challenge. (link to
  • Become an official NPHW Partner. (link to
  • Check out these NPHW fact sheets on the NPHW daily themes and how we can build a healthier nation. (link to
  • Join the 2021 NPHW Twitter chat at 2 p.m. ET on Wednesday, April 7, with the hashtag #NPHWChat.
  • You can learn more about National Public Health Week at We look forward to celebrating with you!

    Promote to the media

    The same best practices apply whether you’re pitching print, TV, radio or online media:

    • Send a pitch email with a news release or media advisory at least a week before your event. Many journalists are on tight deadlines and may have to file a story about your event the same day it takes place — but giving plenty of advance notice gives reporters time to gather information and arrange interviews before the event and helps them meet their quick deadlines. 
    • After you send your pitch, follow up with a phone call. For print journalists, call during the middle of the day, between 10 a.m. and 3 p.m., to avoid calling when they’re on deadline. For radio, call between 7:30 a.m. and 8:30 a.m. or after 10 a.m. to reach reporters before and after their morning drive-time shows. Offer to answer questions and provide reporters with more information!
    • If you get an editor or reporter on the phone, explain your event’s purpose, what makes your point of view newsworthy and why what you’re calling them about is relevant to their audience. Why should their publication or program care about NPHW? What sets your event or program apart from the rest of what is going on in your community? How does your event offer solutions to pressing health problems in your community? How is your event relevant to the day's top political news?
    • Follow up to remind media about your event a few days before.
    • For TV and radio, be sure to follow up again the morning of your event, before 8:30 a.m.
  • If a story about your NPHW event is published or broadcast, please let us know. Send an email or link to