Help Promote National Public Health Week

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NPHW is a great opportunity to raise awareness about public health and how your organization and community support it! Promote your events, share tools and resources from APHA, highlight your organization or community and get to know others who are committed to public health. APHA makes it easy to build your communications strategy for NPHW.

Promote through social media

Social media is the easiest way to join in the conversation and get others excited about NPHW. Whether you’re planning to participate in or host an event—online or offline—you can enhance your engagement with NPHW by using Facebook, Instagram, X (formerly Twitter) and more. 

On Facebook:

• Engage in a two-way conversation by liking, commenting, sharing, reposting and addressing any comments or questions that people make.
• Create an event page to organize your event, invite people and post reminders and updates.
• Boost posts promoting your event for $25-$50, which can help target audiences you want to participate.
• Post to Facebook 1-3 times per day during NPHW — Facebook's algorithm favors more active pages and profiles.

On Instagram:

• Share photos with your supporters and other public health groups.
• Use Instagram to capture compelling moments during NPHW and be sure to engage with other people using the #NPHW tag on Instagram by liking and commenting on their posts.

On X:

• Follow @NPHW across all your organizational and staff accounts!
• Actively favorite and repost things by @NPHW.
• Use the official NPHW hashtag, #NPHW, in your posts so they show up when someone searches for more about NPHW.
• Like and engage with people who post about your NPHW event or your organization.
• Spend time in the lead-up to NPHW — as well each day during NPHW — engaging with other people and groups using #NPHW.
• Post multiple times leading up to NPHW to build anticipation, and post 2-4 times daily during NPHW — or more! Answer questions and address comments people send to you or that they post using #NPHW.

Social media post examples

Tailor these to your organization or event and use on every platform.

NPHW 2024 Theme: "Protecting, Connecting and Thriving: We Are All Public Health"

• Public health is more than just health care. It includes building communities free from pollution, with safe food and water and strong personal relationships. Join @PublicHealth and [YOUR ORG HANDLE HERE] April 1-7 for #NPHW. Visit www.NPHW.org.
• Feeling included within our community and having support are imperative to our mental and physical well-being. This #NPHW, join your community in supporting and advocating for public health. You can make a difference. Visit www.NPHW.org.
• Join @PublicHealth and [YOUR ORG HANDLE HERE] April 1-7 for #NPHW, “Protecting, Connecting and Thriving: We Are All Public Health.” Let’s work together to create safe, interconnected, healthy communities for everyone. Visit www.NPHW.org.

NPHW 2024 Daily Themes

Monday: Civic Engagement
Voting and other forms of civic engagement shape our community and how it allocates resources to support our opportunity for healthy lives. And studies show better public health outcomes in states where more people vote. www.NPHW.org #NPHW

Tuesday: Healthy Neighborhoods 
Where we live, work and play can have a huge effect on our health. Let’s build healthy neighborhoods with safe places to live, be active and access fresh nutritious food, to provide everyone with the opportunity for healthy lives. www.NPHW.org #NPHW

Wednesday: Climate Change
Climate change is the most pressing threat to human health. By buying less, supporting green spaces and transitioning to renewable energy, we can lessen the health impacts of climate change. For everyone’s sake, let’s make a change now. www.NPHW.org #NPHW

Thursday: New Tools and Innovations
Public health is all about preventing disease, diagnosing health conditions and encouraging health and well-being. Let’s take advantage of smartwatches, health apps, telehealth and other innovations to improve the nation’s health. www.NPHW.org #NPHW 

Promote with email newsletter or blog post

Want to send an email about NPHW to your constituents, members or followers? You can build on the language below, or trim it down to include in a newsletter or turn into a blog post.

Example:

Dear XX,

National Public Health Week 2024 is coming up fast, and we want you to join us! (Insert organization) will be recognizing the power of public health and taking part in the week by (insert your plans for NPHW).

Here are some other ways to get involved in NPHW:

• Sign up for the Keep It Moving Challenge.
• Become an official NPHW Partner.
• Check out and share these NPHW fact sheets on the NPHW daily themes and see how we can promote optimal, equitable health and well-being for all.

You can learn more about National Public Health Week at https://nphw.org. We look forward to celebrating with you!

Promote to the media

The same best practices apply whether you’re pitching print, TV, radio or online media:

• Send a pitch email with a news release or media advisory at least a week before your event. Many journalists are on tight deadlines and may have to file a story about your event the same day it takes place, but giving plenty of advance notice gives reporters time to gather information and arrange interviews before the event and helps them meet their quick deadlines. 
• After you send your pitch, follow up with a phone call. For print journalists, call during the middle of the day, between 10 a.m. and 3 p.m., to avoid calling when they’re on deadline. For radio, call between 7 a.m. and 8 a.m. or after 10 a.m. to reach reporters before and after their morning drive-time shows. Offer to answer questions and provide reporters with more information!
• If you get an editor or reporter on the phone, explain your event’s purpose, what makes your point of view newsworthy and why your event is relevant to their audience. Why should their publication or program care about NPHW? What sets your event or program apart from the rest of what is going on in your community? How does your event offer solutions to pressing health problems in your community? How is your event relevant to the day's top political news?
• Follow up to remind media about your event a few days before.
• For TV and radio, be sure to follow up again the morning of your event, before 8:30 a.m.
• If a story about your NPHW event is published or broadcast, please let us know by emailing mediarelations@apha.org.

EXPLORE THE REST OF OUR NPHW TOOLKIT!