1 Billion Steps Challenge Promotion Toolkit — #1BillionSteps

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Here is everything you need to join APHA’s 1 Billion Step Challenge and have fun walking with your friends, co-workers or your whole community. Feel free to customize them to fit your needs. Questions? Email us!


The Stridekick platform lets you send a simple invitation for someone to join your team. You can also customize these sample emails to give people a more complete introduction to APHA’s 1 Billion Steps Challenge. APHA will also send encouragement emails to all registered walkers, so together we’ll keep everyone engaged and walking.

Invitation email – describes the walking challenge and invites people to join. (Word file)
Encouragement email – motivates participants to keep walking. (Word file)
Closing email – if you focused on a shorter time window for your event, this email announces final results and encourages people to keep walking through the end of the APHA 1 Billion Step Challenge. (Word file)

Email newsletter

Include this text in your newsletters to members and supporters:

Help us take 1 Billion Steps!
Walking is one of the easiest ways to improve your health — and it’s more fun if we do it together. That’s why (insert organization/group name) is participating in APHA’s 1 Billion Steps Challenge. We’ve created team called (insert team name). When you join you’ll be able to track how many steps you take, see total steps for our team and the collective progress of all teams toward the goal of 1 Billion steps. You can synch your step counting device or enter steps manually if you don’t have a device. So register today, and let’s get walking! We’ll have a lot of fun, improve our heath, and walk more than any other team! Join today!

Join the Movement

1. BECOME A PARTNER - Show your support for public health and prevention!
2. SUBMIT AN EVENT - Add your NPHW event to the hundreds of celebrations nationwide.
3. TAKE ACTION - Take one small step each day for a healthier life.
4. ATTEND AN EVENT - Join your community to celebrate NPHW.
5. STEP IT UP - Join the 1 Billion Steps Challenge. Let's get everyone moving!

Spread the word!

Healthiest Nation 2030

Download the NPHW handout (PDF).

American Public Health Association