NPHW 2025 marks the 30th anniversary of National Public Health Week—a milestone opportunity to raise awareness about public health and how your organization and community support it! Celebrate this special year by promoting your events, sharing tools and resources from APHA, highlighting your organization or community, and connecting with others who are committed to advancing public health. APHA makes it easy to build your communications strategy for this momentous NPHW.
Promote through social media
Social media is the easiest way to join in the conversation and get others excited about NPHW. Begin by following APHA on these platforms:
Facebook | Instagram | X
Whether you’re planning to participate in or host an event—online or offline—you can enhance your engagement by using #NPHW with each post.
On Facebook:
- Engage in a two-way conversation by liking, commenting, sharing, reposting and addressing any comments or questions that people make.
- Create an event page to organize your event, invite people and post reminders and updates.
- Boost posts promoting your event for $25-$50, which can help target audiences you want to participate.
- Post to Facebook 1-3 times per day during NPHW — Facebook's algorithm favors more active pages and profiles.
On Instagram:
- Share photos with your supporters and other public health groups.
- Use Instagram to capture compelling moments during NPHW and be sure to engage with other people using the #NPHW tag on Instagram by liking and commenting on their posts.
On X:
- Use the official NPHW hashtag, #NPHW, in your posts so they show up when someone searches for more about NPHW.
- Like and engage with people who post about your NPHW event or your organization.
- Spend time in the lead-up to NPHW — as well each day during NPHW — engaging with other people and groups using #NPHW.
- Post multiple times leading up to NPHW to build anticipation, and post 2-4 times daily during NPHW — or more! Answer questions and address comments people send to you or that they post using #NPHW.
Social media post examples
Tailor these to your organization or event and use on every platform.
NPHW 2025 Theme: "It Starts Here"
- Public health starts here, in the places we live, work, and play. From clean air and water to strong relationships and safe communities, public health is about creating a foundation for healthier lives. Join @PublicHealth and [YOUR ORG HANDLE HERE] April 7-13 for #NPHW. Visit www.NPHW.org.
- Feeling connected and supported by our community is where public health begins. This #NPHW, let’s come together to advocate for stronger, healthier, and more inclusive communities. It starts here, and you can make a difference. Visit www.NPHW.org.
- Join @PublicHealth and [YOUR ORG HANDLE HERE] April 7-13 for #NPHW, "It Starts Here." Together, we can build a vision for the future—healthier, more equitable communities where everyone has the chance to thrive. Let’s get started. Visit www.NPHW.org.
NPHW 2025 Key priority Areas
It Starts Here — Your Health is Our Mission
Your health begins at home and in your community. Together, we can create environments that promote mental, physical, and emotional well-being for all. Let’s work to make public health a priority because your health is our mission. www.NPHW.org #NPHW
Download our social media sharable for this priority area.
Climate Action Starts Here — Championing Resilience for Health
Climate action is health action. From reducing waste to supporting renewable energy and green spaces, every step we take protects our health and our planet. Let’s work together to champion climate resilience and safeguard our future. www.NPHW.org #NPHW
Download our social media sharable for this priority area.
Health Equity Starts Here — Optimizing Health for All
Health equity means ensuring everyone has the opportunity to live their healthiest life. By addressing systemic barriers and supporting underserved communities, we can optimize health for all. Let’s make health equity a reality. www.NPHW.org #NPHW
Download our social media sharable for this priority area.
Advocacy Starts Here — Amplifying Voices for Public Health
Advocacy is a powerful tool for change. From voting to amplifying community voices, your actions can shape policies that create healthier, more equitable communities. Join us in advocating for public health. www.NPHW.org #NPHW
Download our social media sharable for this priority area.
The Future of Public Health Starts Here — Strengthening the Public Health Workforce
A strong public health workforce is key to a healthier future. By investing in education, resources, and innovation, we can empower the next generation of public health leaders. The future starts here. www.NPHW.org #NPHW
Download our social media sharable for this priority area.
Example:
Dear XX,
National Public Health Week 2025 is coming up fast, and we want you to join us! (Insert organization) will be recognizing the power of public health and taking part in the week by (insert your plans for NPHW).
Here are some other ways to get involved in NPHW:
• Sign up for the Keep It Moving Challenge.
• Become an official NPHW Partner and NPHW Champion.
• Check out and share these NPHW fact sheets on the 2025 priority areas.
You can learn more about National Public Health Week at https://nphw.org. We look forward to celebrating with you!
The same best practices apply whether you’re pitching print, TV, radio or online media:
- Send a pitch email with a news release or media advisory at least a week before your event. Many journalists are on tight deadlines and may have to file a story about your event the same day it takes place, but giving plenty of advance notice gives reporters time to gather information and arrange interviews before the event and helps them meet their quick deadlines.
- After you send your pitch, follow up with a phone call. For print journalists, call during the middle of the day, between 10 a.m. and 3 p.m., to avoid calling when they’re on deadline. For radio, call between 7 a.m. and 8 a.m. or after 10 a.m. to reach reporters before and after their morning drive-time shows. Offer to answer questions and provide reporters with more information!
- If you get an editor or reporter on the phone, explain your event’s purpose, what makes your point of view newsworthy and why your event is relevant to their audience. Why should their publication or program care about NPHW? What sets your event or program apart from the rest of what is going on in your community? How does your event offer solutions to pressing health problems in your community? How is your event relevant to the day's top political news?
- Follow up to remind media about your event a few days before.
- For TV and radio, be sure to follow up again the morning of your event, before 8:30 a.m.
- If a story about your NPHW event is published or broadcast, please let us know by emailing mediarelations@apha.org.