Help Promote National Public Health Week

En Español

NPHW is a great opportunity to raise awareness about your organization, community and public health! Promote your events, share tools and resources from APHA, highlight your organization or community and get to know others who are committed to public health. APHA makes it easy to build your communications strategy for NPHW.

Promote through social media

Social media is the easiest way to join in the conversation and get others excited about NPHW. Whether you’re planning to participate in or host an event, online or offline, you can enhance your engagement with NPHW by using Facebook, Twitter, Instagram and more. 

On Twitter:

• Follow @NPHW across all your organizational and staff accounts!
• Actively favorite and retweet tweets posted by @NPHW.
• Use the official NPHW hashtag, #NPHW, in your tweets so you tweets show up when someone searches for more about NPHW.
• Like and engage with people who post about your NPHW event or your organization.
• Spend time in the lead-up to NPHW — as well each day during NPHW — engaging with other people and groups using #NPHW.
• Tweet multiple times leading up to NPHW to build anticipation, and tweet 2-4 times daily during NPHW (or more!). Answer questions and address comments people send to you or that they post using #NPHW.

On Facebook:

• Engage in a two-way conversation by liking, commenting, sharing, reposting and addressing any comments or questions that people make.
• Create an event page to organize your event, invite people and post reminders and updates.
• Boost posts promoting your event for $25-$50, which can help target audiences you want to participate.
• Post to Facebook 1-3 times per day during NPHW. Facebook's algorithm favors pages and profiles that are more active.

On photo-sharing platforms like Instagram:

• Share photos with your supporters and other public health groups.
• Use Instagram to capture compelling moments during NPHW and be sure to engage with other people using the #NPHW tag on Instagram by liking and commenting on their posts.

Social media post examples

Tailor these to your organization or event and use on every platform.

General posts:

• Connection to our community and culture impact our health and well-being. Foster community connection and make our communities healthier, stronger and safer! Join @PublicHealth and [YOUR ORG HANDLE HERE] April 3-9 for #NPHW. Visit www.NPHW.org.
• Feeling included within our community and having support are imperative to our mental and physical well-being. This #NPHW, center and celebrate the many connections of culture, community and public health. Visit www.NPHW.org.
• Join @PublicHealth and [YOUR ORG HANDLE HERE] April 3-9 for #NPHW, “Centering and Celebrating Cultures in Health”. Let’s work together to make it easier for communities to access the public health resources they need to achieve the highest level of health. Visit www.NPHW.org.

Posts related to daily themes:

Monday: Community
Whether virtual, physical or both, connection with community is vital to living your healthiest life. We must work together to ensure all communities have access and connections to affordable housing, education, food and transportation. www.NPHW.org #NPHW

Tuesday: Violence Prevention
Violence is an ongoing public health threat because it creates more obstacles to living a healthy life. When we understand the causes of violence in our communities, it gives us a better chance at creating effective prevention strategies. www.NPHW.org #NPHW

Wednesday: Reproductive and Sexual Health
We can work together and make sure everyone has the right and ability to access safe, affordable and individual care when making reproductive and sexual health decisions. www.NPHW.org #NPHW

Thursday: Mental Health
Each year, one in five Americans will experience mental illness. Mental health is public health. Prevention, early detection and treatment of mental health conditions can lead to improved physical and community health. www.NPHW.org #NPHW

Friday: Rural Health
Rural communities are some of the most vulnerable populations to public health threats. We can work toward a more robust, inclusive public health system that ensures everyone is reached. www.NPHW.org #NPHW

Saturday: Accessibility
We can close the health equity gap by reducing health disparities in health insurance, increasing physical accessibility to care, improving availability of appropriate care and building more inclusive public health programs and communities. www.NPHW.org #NPHW

Sunday: Food and Nutrition
Access to fresh, quality and nutritious food is the foundation to living a healthy life. We can work together to make sure our communities have that access and advocate for those communities who don’t. www.NPHW.org. #NPHW

Promote with email newsletter or blog post

Want to send an email about NPHW to your constituents, members or followers? You can build on the language below, or trim it down to include in a newsletter or turn into a blog post.

Example:

Dear XX,

National Public Health Week 2023 is coming up fast, and we want you to join us! [Insert organization] will be recognizing the work of public health and taking part in the week by [insert your plans for NPHW].

Here are some other ways to get involved in NPHW:

• Sign up for the Keep It Moving Challenge. [link to https://nphw.org/Get-Involved/Keep-It-Moving]
• Become an official NPHW Partner. [link to https://nphw.org/Get-Involved/Become-a-Partner]
• Check out and share these NPHW fact sheets on the NPHW daily themes and see how we can build a healthier nation. [link to https://nphw.org/Themes-and-Facts]

You can learn more about National Public Health Week at https://nphw.org/. We look forward to celebrating with you!

Promote to the media

The same best practices apply whether you’re pitching print, TV, radio or online media:

• Send a pitch email with a news release or media advisory at least a week before your event. Many journalists are on tight deadlines and may have to file a story about your event the same day it takes place, but giving plenty of advance notice gives reporters time to gather information and arrange interviews before the event and helps them meet their quick deadlines. 
• After you send your pitch, follow up with a phone call. For print journalists, call during the middle of the day, between 10 a.m. and 3 p.m., to avoid calling when they’re on deadline. For radio, call between 7:30 a.m. and 8:30 a.m. or after 10 a.m. to reach reporters before and after their morning drive-time shows. Offer to answer questions and provide reporters with more information!
• If you get an editor or reporter on the phone, explain your event’s purpose, what makes your point of view newsworthy and why your event is relevant to their audience. Why should their publication or program care about NPHW? What sets your event or program apart from the rest of what is going on in your community? How does your event offer solutions to pressing health problems in your community? How is your event relevant to the day's top political news?
• Follow up to remind media about your event a few days before.
• For TV and radio, be sure to follow up again the morning of your event, before 8:30 a.m.
• If a story about your NPHW event is published or broadcast, please let us know by emailing mediarelations@apha.org.

EXPLORE THE REST OF OUR NPHW TOOLKIT!